Silos to Synergy: How Sales and Marketing Can Stop Bickering and Start Collaborating
In the fast-paced business world, sales and marketing teams are often portrayed as locked in an eternal struggle. Sales blame marketing for generating poor leads, while marketing points the finger at sales for failing to close deals. This internal conflict can impede a company’s ability to achieve its goals.
But what if this conflict is entirely avoidable? This article explores the root causes of the sales-marketing divide and offers practical solutions to bridge the gap and foster a collaborative environment.