Leveraging intent data to boost lead conversion: A predictive approach to B2B marketing

Avisitor lands on your website and browses through your portfolio and case studies. At this point can you determine the visitor’s intention?

More importantly can you engage according to the visitor’s web activity?

What is intent data?

Welcome to the world of intent data which lets you predict behavior according to the signals you receive. This strategy gives you a fair idea about a prospect’s potential interest in your offerings.

Intent data is gleaned from different online channels and reveals what your prospect is going to do next. The insight is priceless when it comes to generating and nurturing leads and then converting those leads with tailored call-to-actions.