How to Find Your Target Audience on Social Media : 7 Tips to Follow

As you decide to work on social media optimization, your first task is to select your target demographic. Are you concerned with a certain age group? What are their income brackets? How does your service relate to their life and why would it be their requirement? If you do not have a specificity on who your target audience will be, it can get difficult for you to optimize your social media to specifically cater to those people.