Five Tips to Boost Lead Conversions in your ABM Strategy
You diligently follow all steps of your account-based marketing (ABM) campaign. However, it may seem like all your efforts come to naught when it comes to converting leads into sales.
Give it Time to Ripen
According to a survey by Lusha, organizations that are invested in ABM deliberately focus on just 38% of their target accounts at any given time. What this basically means is that ABM is not a strategy that you can rush through and expect it to deliver results.