Astrong relationship between sales and marketing teams is crucial for success in today’s business world. Traditionally, these departments have often operated in silos, with sales blaming marketing for low-quality leads and marketing blaming sales for failing to close deals. This disconnect can be detrimental to a company’s bottom line.
Enter marketing metrics, a set of key performance indicators (KPIs) that measure how effectively your sales and marketing teams work together. By tracking these metrics, you can identify areas for improvement and foster a more collaborative environment.