Bridging the Gap: Smarketing Metrics for Sales and Marketing Alignment

Astrong relationship between sales and marketing teams is crucial for success in today’s business world. Traditionally, these departments have often operated in silos, with sales blaming marketing for low-quality leads and marketing blaming sales for failing to close deals. This disconnect can be detrimental to a company’s bottom line.

Enter marketing metrics, a set of key performance indicators (KPIs) that measure how effectively your sales and marketing teams work together. By tracking these metrics, you can identify areas for improvement and foster a more collaborative environment.