Exit-intent pop-ups can be an effective tool to reduce bounce rate by capturing user attention just before they leave your site. These pop-ups can offer special promotions, newsletter sign-ups, or relevant content recommendations. To avoid annoying users, ensure that the pop-ups are designed to be non-intrusive and provide genuine value. Testing different messages and offers can help determine what resonates best with your audience. When used correctly, exit-intent pop-ups can engage visitors, encourage further interaction, and reduce bounce rate.