Neymar's journey with cleats began early in his career, but it wasn't until he joined Barcelona that his footwear truly began to make headlines. Partnering with Nike, one of the world's leading sports brands, Neymar's first signature cleat, the Nike Hypervenom Phantom, was introduced in 2013. This cleat was designed to enhance agility and speed, aligning perfectly with Neymar's quick and unpredictable style of play. The Hypervenom series quickly gained popularity, not just because of its performance-enhancing features but also due to its distinctive and vibrant design, often reflecting Neymar's flamboyant personality.