The Evolving Landscape of Event Promotion: Can Meta’s Threads Bridge the Gap?

The social media landscape for event promotion is undergoing a significant transformation. Once a dominant platform, Twitter has seen its influence wane due to a confluence of factors. The platform’s increasingly toxic environment and limitations imposed by Elon Musk’s ownership, such as the restriction on daily tweet visibility, have significantly hampered its appeal to event marketers. This decline has allowed new entrants to emerge and fill the void.