Denial management in medical billing is about resolving issues between healthcare and insurance providers. It ensures that healthcare providers receive timely reimbursement against the provided care facility. This is crucial because when payments are denied, it leads to problems like mismanagement at the administrative level and resource wastage. This article focuses explicitly on all good denial management practices that help optimize revenue. To make the denial management process smoother, there are strategies that healthcare providers can follow. All these strategies will be discussed in this article.