Make your brand name distinct: Before giving a name to your brand, you need to research it thoroughly. You need to be very sure that you are using a different name that is not used by another brand or celebrity.
Manage your brand on search engines: You need to manage how your name appears on search engines’ rankings. Your profile needs to be clearly visible with your name and tagline.
Manage your brand on social media: You always need to keep your profiles updated and renewed on Facebook, Google+, Twitter, Myspace, Linkedin, etc.
Upload your video on YouTube: Make a few short videos for YouTube that offer valuable information about your work and upload them there.
Be vigilant: Always be alert, keep your eyes open, and see what is happening around you. If something is related to you or your brand, familiarize yourself with it and keep updating your knowledge.