https://buzzfitt.com/index.php/2024/07/13/how-to-embrace-safe-natural-skincare-with-the-rise-of-clea

Clean beauty has two perspectives, one lies among industry and consumers and the other lies among the formulation of beauty products that are used for skin beauty that are safe to use and also safe for the environment and purely non toxic. The clean beauty products avoid using chemicals like parabens,sulphates,synthetic fragrance, rather they use organic products that are useful on skin beauty and do not contain any harmful effects on skin beauty.

Clean beauty products have first priority to use such ingredients in the formulation so that in process of labelling use them and easily convince their customers