Retail brands need to understand that product safety is ensured by cushion packaging. However, have you ever thought about how logo-emblazoned pillow boxes may increase brand affinity and generate new sales? It turns out, nevertheless, that visually appealing packaging activates the brain's reward centers. These components are linked to impulsive purchases! This implies that sales might be made or lost based on your packaging boxes. It frequently makes the difference between a consumer opting to buy from a competition and reaching out to grab your goods off the shelf and adding it to their basket.