One of the main motives of trade shows other than representing your hard work is to be appreciated. Your team must be acknowledged for the work and later convert the leads into clients. It’s a goal, and thus you need to prepare your sales teams for it thoroughly. Trade shows are one of a kind golden opportunities for your companies, and the time you will spend while training your sales team, booth staff, to shortlist and later convert every prospect will be worth it. You have to provide valuable tips and tricks to convert the best prospects. Booth staff training is one of the most neglected things in any trade show. Which shouldn’t be as you get hundreds of customers to showcase what you are capable of. And what makes you and your products, services one of a kind.