“The Battle of SEO Strategies: On-Page vs Off-Page | Dive In!”

On-page SEO primarily focuses on optimizing various elements of your website that are within your control, in order to make it more appealing to both users and search engines. This includes creating high-quality content, optimizing title tags and meta descriptions, and ensuring proper formatting.

Additionally, the use of images can further enhance on-page SEO. Another important aspect is having a well-composed URL structure.

On the other hand, off-page SEO is centred around promoting your website, brand, or company across the web. It involves factors such as acquiring backlinks from other reputable websites, utilizing social media platforms to engage with your audience, gaining online mentions, and optimizing your presence on Google My Business.